On-Page-Search-Engine-Optimization-Elements--Do-They-Matter?

Let's hop into our Web time machine and take a trip. Nowadays we're headed back in time to 2000 in Web time, that appears like one hundred years ago. Youre an Search engine optimization specialist and you want to write a book on how to get to the top of search engines what do you speak about? Meta tags are certainly on the way out. Links help but this is cutting edge stuff not the basis of your book. So you talk about keyword density. You say if you want to get ranked hugely for a specific term, you need to have to have that in your title and you need to have it show up towards the top of your page, and in other parts of the page and have your page be keyword dense for your chosen topic. And Im not talking about 1-3% keyword density one hundred% keyword density for a word truly worked for some phrases. Ahh, the memories. The days when keyword density really mattered. Back to late 2006. Keyword density is dead. DEAD! In truth the question comes up if its even crucial what content material is really on your webpage or if it all depends on hyperlinks. Lets take some famous examples 1st go to and variety in the word failure. The 1st outcome youll see is President George W. Bushs bio. Go ahead and look at the page, and inform me how a lot of occasions the word failure shows up on the page. Yep zero. To be fair, lets go back to again, now variety in waffles. The quantity one particular result http://www.linkemperor.com/  youll see here is John Kerrys website. Go ahead and count the http://www.linkemperor.com/blog  number of instances you find the word waffles on that page. Certainly zero once again. So whats going on right here? The cause George Bushs and John Kerrys site are showing up so very for failure and waffles is since of anchor text. (This particular tactic actually has a name named GoogleBombing but thats for a distinct day.) A large quantity of sites, have hyperlinks pointing to George Bushs internet site with the word failure in the link. So what need to this inform us 1st of all, quit worrying so much about completely optimizing your internet site and start off worrying about what the internet sites linking to you say. Now I must say that possessing the keyword you want to rank hugely for in your tag and obtaining relevant content material on that web page does definitely help, and if youre targeting a very competitive word, then youll need to have relevant content on your page. Nonetheless, dont be concerned about possessing precise keyword densities for your pages theyre not assisting you, in reality they could be hurting you because the search engines discovered out that ranking by keyword density was effortlessly abused so now they in fact penalize internet sites that are deemed overoptimized or as well keyword dense. Just create naturally and leave it alone thats what the search engines want. Instead, make confident the hyperlinks pointing to your internet site tell your story and say what your internet site is about. Rather of links that say click right here, get hyperlinks that say widgets or what ever your website is about. Before I finish here, I want to give you my favorite example for Google Bombing. Go to the house page of This time type in French military victories and click the Im Feeling Fortunate button. Absolutely nothing against, the http://www.linkemperor.com/  French, but thats hilarious. Click on the French military defeats link for a great laugh.